As mobile grows, retailers begin marketing through the devices
The primary task of a smartphone or tablet is to display content and messages for users. This can be in the form of an email, a social media profile, a news article or any other piece of information. As the use of mobile devices continues to grow, especially within the retail industry, businesses are now looking at how they can broadcast messages and details about their products and services through the gadgets to potential and existing customers. By taking this approach, merchants can ensure that they are reaching out to consumers through the channel they prefer. Additionally, retailers are able to bring in more revenue through mobile sales, and by implementing mobile point of sale options, they can capture repeat business and increase patron satisfaction.
Mobile purchases keep rising
It's now widely known throughout the retail sector that the mobile channel is not going anywhere anytime soon. In fact, the use of smartphones and tablets keeps rising, as consumers prefer the convenience and quick transactions that the gadgets provide. Internet Retailer reported that technology provider Branding Brand studied 18 merchants that currently have mobile commerce strategies in place, and found that purchases made through the devices reached a total of 17.6 percent of overall sales, accounting for $31.7 million for the 18 companies in June. The source explained that these figures are expected to increase in the coming years, as businesses put more focus on promoting their mobile channels and consumers prefer to browse and shop using their devices.
Merchants move to boost mobile traffic
Many reports, such as the one produced by Branding Brand, have pointed to mobile commerce growth within the retail industry. As companies have learned of the importance that mobile can play for making their operations successful, more merchants are putting more time, effort and money into developing mobile elements for their customers.
The National Retail Federation noted that a study by Shop.org revealed that 87 percent of retailers surveyed stated that they currently or plan to have methods in place for optimizing their email messages for smartphones and tablets. Paid search is another strategy that is receiving more attention, as seven in 10 companies will implement this into their current mobile operations.
By developing these types of elements, merchants can ensure that their mobile channels capture new business and satisfy existing patrons. In addition, by adopting mobile point of sale solutions, retailers will be able to quickly process transactions from mobile consumers, helping to build brand loyalty.
