Keeping customers satisfied is a goal that all retailers aspire to. There are many strategies and methods that merchants use to make their patrons happy, but perhaps one tool that many businesses may not know can help in this regard is their employees. Having engaged staff members means that more effort is put into answering customer inquiries and quickly resolving issues, ultimately leading to higher patron retention and loyalty.

Many retailers have boosted their hiring efforts recently, which gives them better opportunities to develop engaged workers that help with customer satisfaction. Chain Store Age reported that recent data from the National Retail Federation showed that U.S. retailers added approximately 28,000 jobs throughout June, an indicator that strong growth for the industry is on the horizon.

So how can merchants successfully engage new and existing employees to spur customer satisfaction? Retail Week suggested that properly training staff members on what behaviors are expected of them and how to effectively deal with patrons is the first step. Additionally, the source recommended frequently updating workers on new consumer trends and demands so that they can be proactive in responding to customer inquiries and issues.

This entry was posted by Retail Pro on Friday, July 19th, 2013 at 6:03 pm .