When consumer demands change, merchants make every move to meet the new wants and needs of their shoppers. Now, individuals are using mobile technology in their daily lives, and this has made it's way into the retail industry as patrons want mobile options when browsing for and purchasing products, whether in stores or online.

For retailers that have yet to implement mobile solutions into their operations to accommodate consumers, now is the time. Waiting to adopt the technology could result in lost business and lower sales, as shoppers turn to other companies that are offering the mobile features they are looking for. Besides boosting sales and revenues, Business 2 Community wrote that mobile technology provides other benefits for retailers, mainly in the form of increased customer loyalty.

Developing loyalty initiatives that can be used on mobile devices is an effective way to establish strong relationships with shoppers and offer them the products and services they want, the source asserted. In addition, giving patrons the ability to use their gadgets throughout the entire purchasing process, such as through mobile point of sale solutions, provides more convenience, which is another element that goes a long way at creating more loyal consumers.

This entry was posted by Retail Pro on Friday, July 12th, 2013 at 8:03 am .