Using online strategies to boost in-store purchases
These days, many retailers operate both brick-and-mortar locations and online platforms. This gives them the chance to boost their sales, capture new business and retain existing customers. While merchants have different strategies for managing each method, there are some elements that can be used for both stores and websites.
Internet Retailer reported that, according to research from Econsultancy.com and IBM Tealeaf, more retailers are using their online channels to boost foot traffic and sales within their brick-and-mortar locations. Listing contact information, hours of operation and location addresses may be the only thing that merchants think they can include on their sites, but that certainly isn't the case, the source asserted. Other strategies include using social media networks and website updates to broadcast information about products and services in stores, as well as sending discounts and other promotional materials through the Internet that can be redeemed in physical storefronts.
The research pointed out that more needs to be done on the part of retailers to integrate the in-store and online experience. This can include allowing shoppers to purchase their products on the web then pick up the merchandise in stores. Another method that merchants can follow is to adopt mobile point of sale solutions, giving them the ability to collect data about device-carrying consumers and use it to enhance their customer service strategies.
