Mobile devices provide a wealth of benefits for consumers. With these gadgets, people are able to keep in touch with others, check email, stay on top of work tasks and many other factors. Now, these gadgets are offering advantages for retailers as well, as brands can utilize them to offer more personalized services, which in turn boosts loyalty.

EWeek reported that, according to a study by EPiServer conducted at the Internet Retailer Conference & Exhibition, a large number of merchants already are or are planning to use mobile to build customer loyalty. The research revealed that 46 percent of brands have mobile strategies currently in place to increase retention. Seventy-four percent are planning to implement similar plans in the near future, the study detailed.

These findings highlight that mobile methods can be used to effectively establish loyalty. But how do retailers do that exactly? One strategy is through personalization, as suggested by Bloomberg Businessweek. The source recommended that when providing shoppers with personalized messages through their mobile devices, merchants should keep flexibility in mind to boost loyalty. Discounts and deals offered by mobile are one way to accomplish this, as well as in-store mobile options that allow customers to use their devices when shopping, the source explained.

This entry was posted by Retail Pro on Friday, June 28th, 2013 at 1:17 pm .