Mobile devices allow retailers to create better customer experiences
There are a variety of technological solutions that merchants have in place to help drive their operations. This could include retail management software, digital marketing campaigns and online inventory processes, to name a few. Now, a new type of technology is giving businesses another tool through which they can improve their current procedures and practices – mobile devices.
Gadgets like smartphones and tablets are increasingly being used by consumers for daily tasks, such as sending emails, staying up-to-date on news and even shopping from their favorite brands. In response to this trend, merchants are now implementing the technology into their companies. This is helping them create better customer experiences, build loyalty and boost their reputations. For retailers that have yet to join the mobile craze, now might be the time to do so if they don't want to risk losing valuable patrons.
Get more personal through customers' gadgets
Most companies know that having in-person interactions with shoppers is one of the best ways to provide an engaging experience and establish a strong relationship with customers. However, having these types of conversations is not always the most effective route for retailers, as they often have to deal with other tasks. Fortunately, the emergence of smartphones and tablets has given merchants tools for engaging consumers through these devices.
To do this effectively, Bloomberg BusinessWeek recommended that businesses aim to incorporate in-store elements with features on customers' gadgets. For example, the source noted that brands can include interactive video, links for QR codes and discounts that can only be redeemed through mobile to provide shoppers with a great in-store experience.
These kinds of efforts can also be personalized, Bloomberg explained. As patrons browse for and purchase products with their smartphones and tablets, merchants can gather valuable information about their shoppers and then use this data to further enhance experiences at brick-and-mortar locations, letting customers know their business is valued and appreciated.
Email is another effective engagement strategy
Besides being a great tool for companies to use in their store for engaging shoppers, smartphones and tablets also allow retailers to stay in touch with patrons outside of their brick-and-mortar locations, mainly through email communications. Internet Retailer reported that people with mobile devices are increasingly using them to check and send emails, so merchants should look to leverage this channel to boost engagement and loyalty.
