The emergence of the Internet and, later, mobile devices significantly changed the retail industry. Consumers increasingly took to the Web to research, compare and purchase products, which gave merchants a boost in sales along with the revenues from their brick-and-mortar locations. However, now it seems as though technology has made its way into physical storefronts, as businesses incorporate new solutions and systems to improve their operations.

According to The Independent, the adoption of automated point of sale kiosks and devices that allow shoppers to research product information is already being seen in retailers' stores. These solutions are certainly helping to improve patron satisfaction as they provide consumers with faster transactions and more convenience. However, the news source estimated that more technology will be incorporated into brick-and-mortar locations as merchants look to enhance the customer experience. This includes virtual windows that change images, interactive touchscreens and systems that can measure an individual's body to find the right size in clothing.

Another technology solution that companies should consider adopting is retail management software. These platforms allow merchants to maintain control over both their physical storefronts and websites, and businesses can effectively oversee all aspects of their operations.

This entry was posted by Retail Pro on Monday, June 24th, 2013 at 5:10 am .