Mobile commerce has been a channel that has quickly gained popularity over the past few years ever since smartphones and tablets hit the market. Now, some retailers are taking notice and are adopting point of sale solutions that can accommodate consumers who prefer to get their shopping done through their mobile devices.

While a number of merchants have implemented these POS systems, more attention needs to the brought to the channel, especially as customers are now expecting it both in stores and online. For example, Internet Retailer reports that research from IMRG and Capgemini revealed that in the United Kingdom, one out of every five purchases made on the web is through a mobile device. The study found that mobile commerce has increased significantly over the past few years, with total retail sales on smartphones and tablets jumping from 0.9 percent in 2010 to 12 percent last year. These figures highlight the growing importance of mobile devices within the industry, and merchants need to act now to ensure they can retain existing mobile shoppers and attract new ones.

However, businesses should first start by choosing a flexible and customizable point of sale solution that can fit both their needs and those of their patrons. Having this system in place creates a strong foundation for any mobile strategy.

This entry was posted by Retail Pro on Tuesday, June 4th, 2013 at 6:48 am .