Retailers know how important offering excellent customer experiences is for their operations – by offering effective service and engaging patrons in a meaningful way, businesses are sure to see boosts in their retention and loyalty rates. A new partnership between Retail Pro International (RPI) and Merchant Warehouse aims to further improve the customer experience through a single platform.

Merchants Warehouse will be bringing its Genius Customer Engagement Platform to RPI Customers throughout the United States. This technology allows retailers to accept all forms of payment as well as provide promotions, loyalty programs and discounts to shoppers based on their purchasing histories and other details. Genius serves as a single, unified platform on which customer information is stored, analyzed and easily accessed. Merchants are able to provide more personalized experiences and interactions based on this data, helping to enhance their retention strategies and attract new patrons.

"Genius allows retailers to accept any type of payment in a low-risk manner, and turn basic transactions into deeper interactions with their customers," stated RPI CEO Kerry Lemos. "We're looking forward to the opportunities Genius brings to our customers that they may not have previously considered possible."

Retail Pro International is committed to helping its customers achieve ultimate success, and with the Merchant Warehouse partnership, it will become possible for retailers to provide engaging and exceptional customer interactions on the Genius platform.

This entry was posted by Retail Pro on Tuesday, June 4th, 2013 at 9:52 am .