Online merchants see benefit of brick-and-mortar locations
When Internet shopping first became popular, there was a clear distinction between going online to browse for and purchase products and doing the same at retailers' brick-and-mortar locations. However, merchants with physical storefronts quickly realized the benefits of having both options available for patrons, and now, ecommerce companies are increasingly opening up stores to accommodate consumers.
Going offline has resulted in many advantages for merchants that were previously only on the Internet, writes Forbes. While consumers do prefer the convenience that ecommerce provides, there are times when individuals want to visit physical storefronts to test out products and get quick answers to their questions, the source explains. Another reason why web retailers are making the move to brick-and-mortar is the fact that most store-only companies have launched their own websites, giving themselves a leg up over their strictly online counterparts. To attract new customers and satisfy existing patrons, ecommerce businesses are going off the Internet.
Learning to oversee aspects of both in-store and online operations can seem daunting for many companies, but by adopting an effective retail management software solution, merchants can maintain control over both channels while having access to important data and details.
