Mobile devices offer retailers new tools for transactions, customer satisfaction
Mobile devices have been proving for years that they can significantly help users to conduct a variety of functions and improve their productivity, whether it's checking on finances, browsing online or keeping in touch with others. Now as smartphones and tablets are making their way into the business world, retailers are beginning to take notice by adopting these gadgets for their own benefit.
Wired writes that one of the ways in which merchants are using mobile devices is by equipping sales associates with them so they can answer customers' questions, look up information and even process payments. Analysts expect the trend to grow significantly over the next few years as shoppers and companies realize the advantages of using smartphones and tablets in storefronts, the source explains. The gadgets are not set to replace traditional point of sale systems, but will complement them. Merchants can leverage both payment processing methods by also incorporating a retail management software solution to oversee all transactions.
Although traditional POS platforms won't be going anywhere, the emergence of mobile solutions is forecast to alter the retail industry, according to VentureBeat. Not only will associates be able to accept payments from consumers while on the sales floor, but the entire shopping experience will be changed as patrons now have access to more information about products and services than ever before.
