Mobile devices are not just for outside of retail stores anymore
Since the emergence of smartphones and tablets, consumers have been completing purchases through the devices, and retailers have been adopting systems that accommodate these shoppers. While these gadgets are mostly utilized outside of merchants' brick-and-mortar locations, they are steadily making their way into storefronts as businesses learn to take advantage of the technology's benefits.
Allowing consumers to use their mobile devices in stores can result in increased retention and loyalty, as many individuals with smartphones and tablets are starting to prefer using their gadgets to look up product information and complete purchases. However, it's not only patrons who are bringing the technology into brick-and-mortar locations. In an article for Wired, Marcus Wohlsen writes that smartphones and especially tablets are being used by merchants to allow associates to help customers from anywhere on the sales floor.
By following this strategy, Wohlsen explains that companies can provide more convenience for shoppers, as employees equipped with devices can research information about merchandise and accept payments. For consumers looking for fast transactions, this is one effective way to boost loyalty and possible generate repeat sales.
In order to process sales made through mobile devices, businesses can implement retail point of sale software to maintain payment accuracy and speed.
