Consumers want location-based deals on their smartphones
When consumers are out and about on shopping excursions, they often look for posters and banners displayed at retailers' locations letting them know about deals, specials and sales that are currently going on. While this is still an effective way to draw in passers-by, the rise of smartphone use has given merchants another tool for capturing potential patrons' attention.
Recently released research from CouponCabin.com revealed that shoppers are beginning to prefer receiving or looking up location-based deals on their smartphones when they are near physical storefronts. Of the people that responded to the survey, nearly seven in ten said they would like apps on their smartphones to alert them to nearby discounts. There were several reasons why individuals stated they would like to be notified of retailers' sales and offerings, including added convenience (44 percent) and the ability to use coupons to save money (40 percent).
Once these shoppers are in brick-and-mortar locations, businesses can turn them into loyal patrons by offering other mobile options so they can keep using their smartphones. Mobile POS solutions, which are effectively managed through retail point of sale software, give consumers the chance to further utilize their devices to find the products they are looking for.
