When doing business with a brand, customers like to feel valued and appreciated. While this can often be accomplished by sales associates simply greeting and thanking shoppers for their patronage, the internet has now added more to the mix. Consumers are looking for personalized interactions from retailers, whether it is in stores or online.

Internet Retailer reports that research from Experian Marketing Services found that incorporating personalized components into email messages can significantly boost revenues. The study looked specifically at upcoming Mother's Day, on May 12, and recommended that merchants wanting to benefit from related sales should include personalized subject lines. By doing this, businesses can increase open rates up to 54 percent and transactions rates by 66 percent, Experian discovered.

However, personalized elements shouldn't be restricted to only emails. Customers also like this aspect when shopping at brick-and-mortar locations, according to MultiChannel Merchant. Research from MyBuys and the e-tailing group found that 40 percent of consumers are more willing to do repeat business with retailers if there are personalized communication throughout all channels. This includes emails, mobile messages and in-store interactions.

This entry was posted by Retail Pro on Friday, April 12th, 2013 at 6:41 am .