For retail industry professionals, maintaining high customer satisfaction is one of the top priorities for success. Now that new technologies are coming to the forefront and shoppers are using them to browse for and buy items, devices such as smartphones and tablets are getting more attention from merchants. However, it seems as though consumers may not be all too happy with retailers' mobile strategies.

MediaPost cites research from ForeSee, which found that customers who have recently accessed businesses' mobile websites and applications ranked their satisfaction at a 77 on a 100-point scale. While this figure can be deemed high, there is still work that needs to be done in terms of making improvements. Some of the problems shoppers mentioned they face when using mobile elements is hard-to-click links, slow load times and text that is too small to read.

So what can retailers do to enhance their customers' mobile experiences? Putting more time and effort into developing websites that are optimized for mobile use is one strategy, while garnering shopper feedback can be used to create better apps. Merchants can launch loyalty programs through mobile components and accept payments through POS systems, reports CMS Wire, which only helps to further improve satisfaction and boost retention.

This entry was posted by Retail Pro on Friday, April 5th, 2013 at 7:11 am .