Consumers still use retail therapy to boost their moods
It can be due to a bad day at work, a fight with a friend or family member or just a general feeling of sadness, but whatever the reason, many American consumers are still indulging in retail therapy to cheer themselves up.
According to a recently released survey by Ebates.com, a majority of shoppers turn to retailers – both in stores and online – to improve their moods when they are feeling down. Fifty-one percent of Americans admit they visit merchants to buy various items when they are feeling down. The research revealed that women are more likely to engage in retail therapy, with 63 percent of females buying merchandise when sad, compared to 39 percent of men.
Ebates.com also highlighted the most preferred items for retail therapy among both genders. Women are more likely to buy clothing, followed by shoes, accessories and books and magazines. Men purchase food, electronics, music and movies as well as games and toys to boost their moods.
While it is hard for retailers to pinpoint exactly when shoppers will want to indulge in some retail therapy, they can reach out to existing customers with messages containing information about patrons' preferred products and services, increasing the chances that consumers will turn to these brands for some good mood shopping.
