Things have certainly changed for the retail industry since the rise of technologies that have given consumers the power to shop from anywhere and at anytime. Devices such as smartphones and tablets are reshaping how merchants operate. So how can businesses ensure success in the altering environment?
CMS Wire writes that in order to capitalize on the mobile shopping trend, companies need to look into adopting solutions for both their stores and their websites. In-store components can include free Wi-Fi, location-based mobile marketing offers and providing retail POS solutions that process payments from consumers' smartphones. When it comes to online storefronts, the source notes that having affordable prices and even developing applications that can be used to browse for and purchase items are elements that help retailers adapt to the mobile world.
Merchants are putting increasing focus in mobile systems this year, as Drug Store News cites research from BDO USA which found that 39 percent of retail executives plan to invest more money into these solutions. Sixty percent stated they will maintain the same investment levels as last year.
