It’s a shopping trend that has been gaining a lot of traction over the past few years, and in 2013, ecommerce is expected to increase significantly. This will come from the large number of retailers offering online purchasing options, as well as consumers’ preference of using the internet to browse for and buy products.

Internet Retailer reports that according to Shop.org, ecommerce retail sales are forecasted to grow between 9 percent and 12 percent this year, when compared to 2012’s totals. The expected figures come from last year’s results, which saw an 11 percent increase from the previous year in internet retail sales. It is also anticipated that online sales totals will surpass those gathered by brick-and-mortar locations, as customers prefer the convenience and speed of web transactions, the source notes.

One aspect that could help drive the significant growth of ecommerce sales in 2013 is personalization, according to ShopSafe. The news source writes that businesses will be putting more effort into creating engaging and interactive online experiences for shoppers based on their preferences and needs, which will help boost customer satisfaction and contribute to a rise in retention and loyalty rates.

This entry was posted by Retail Pro on Tuesday, February 5th, 2013 at 5:19 am .