Technology has quickly come to the forefront of the retail industry, mainly in the form of boosting web sales and reaching out to consumers through digital marketing. However, many merchants are now looking to use devices and systems for their in-store operations and enhance customers’ experiences through technology.

Advertising Age reports that one technological method that is becoming more popular is “rapid-fire” price changing tools. These systems are being used in brick-and-mortar locations, such as in Best Buy stores, to research various product prices on the internet and then adjust their in-store costs quickly based on the findings. This is helping to draw consumers into storefronts by offering them the same or less expensive prices on items they would find on the web. Industry analysts expect that the adoption of this technology will increase among retailers in 2013, the source notes.

Another technological approach is the use of location-based systems, according to Directions Magazine. Through this method, brands are able to send out marketing initiatives to smartphone users, who can take advantage of deals and discounts based on their current locations and which merchants are nearby.

This entry was posted by Retail Pro on Monday, February 4th, 2013 at 3:37 am .