As more consumers are taking to the internet to research, browse and purchase products from retailers’ websites, many merchants may be looking for ways to drive foot traffic into their brick-and-mortar locations. Fortunately, there are several strategies that businesses can follow to accomplish this goal.

Independent Retailer offers some suggestions for companies wanting to bring in more customers into their stores. One method is to offer more personalized and targeted communications. Sending shoppers information about upcoming in-store sales of their favorite items based on their purchasing histories is one way to do this. In addition, providing self-service checkout options is another tactic that can prove successful for retailers. This technology gives customers more convenience, which ultimately increases satisfaction. Mobile shopping options are steadily gaining ground within the retail industry, and if companies want to stay competitive in the near future, they may want to consider implementing these aspects, the source writes.

Cummins Allison also has some recommendations for boosting foot traffic, one of which is focusing on improving consumers’ experiences by gathering feedback about offerings and services they would prefer to see in brick-and-mortar locations, and then working to incorporate those elements into daily operations.

This entry was posted by Retail Pro on Friday, February 1st, 2013 at 10:53 am .