For customers that visit retail stores and websites, receiving excellent service before, during and after purchases is important. This is why many businesses are looking for ways to implement successful service strategies to provide the best possible experiences for their shoppers.

One method of customer service that is gaining traction among retailersis mobile technology. A recent study by the International Customer Management Institute revealed that companies are aware of the importance of mobile devices and how they can help merchants significantly improve their service practices. Forty-three percent of respondents stated their businesses know how vital mobile technology is for service, and 68 percent believe that it can drasticallyenhance shoppers’ experiences. In addition, 62 percent of retailers say they can use mobile methods to differentiate themselves from their competitors.

Another strategy that merchants can adopt is equipping sales associates in brick-and-mortar locations with mobile devices to give customers the assistance they need immediately, writes Business Insider. This helps answer any questions consumers may have, and the technology can even be used to process payment transactions, allowing patrons to buy items quickly and efficiently.

This entry was posted by Retail Pro on Friday, January 18th, 2013 at 11:23 am .