Retail sales amounts in the United Kingdom have been fluctuating over the past few months, as businesses have been struggling to boost revenue and customer satisfaction. It seems as though online shopping significantly helped merchants in December, as a large amount of sales resulted from ecommerce.

Bloomberg reports that according to a recent survey by accounting firm BDO, December retail sales in the country rose by 1.9 percent from the previous month. This increase was largely due to consumers' online purchases, as that amount jumped by 30.9 percent. The BDO study stated that flexible delivery options offered by companies was the main driver for the significant boost in ecommerce retail sales.

These recent figures are certainly welcome news for U.K. retailers, as November's sales amounts neither increased or decreased after a month of stagnant activity. In a separate article, Bloomberg reports that in October, sales fell by 0.7 percent from the previous month, according to research from the Office of National Statistics. This did not meet the expected 0.4 increase that economists had predicted. 

This entry was posted by Retail Pro on Tuesday, January 8th, 2013 at 9:10 am .