UK retailers hope online sales increase will boost nation’s economy
The past few months have been difficult for retailers in the United Kingdom, as retail sales have taken a dip, which has had a negative impact on the country' economy. However, many businesses – and consumers for that matter – are hoping that online purchases will help conditions get back on track.
According to research from Capgemini and IMRG, U.K. ecommerce sales for November jumped by 18 percent from the same time last year, Internet Retailers reports. Last month's total online retail sales were also a 25 percent increase from the previous month.
"Eretail continues to be the growth engine of an otherwise struggling retail sector and as online spending exceeds 8 billion pounds in one month, we can see just how integral the online and mobile channels have become to the shopping experience," says Chris Webster, head of retail consulting and technology at Capgemini.
When it comes to the U.K. economy, things are not as positive. Bloomberg reports that for November, total retail sales were flat with October, which saw a 0.7 decrease from the month prior. If consumers keep taking to retail websites, it could spell good news for the nation, but that is still yet to be seen.