There is no doubting the growing importance of websites for retailers. Whether merchants maintain a site on top of their in-store operations or if they prefer to operate solely online, having an internet platform significantly boost sales and customer retention.

So what can retailers do to bring in more traffic on their sites? Business 2 Community offers some suggestions, one of which is having industry-relevant content uploaded frequently. Including a calendar of upcoming sales and business events will keep potential shoppers informed of what companies are doing. In addition, the source recommends that retailers put existing customer testimonials online, as this will give target audiences an inside look on how merchants operate.

It's also essential that retailers ensure their websites process transactions quickly and securely, according to Computer Business Review. If online platforms are running slow, this can result in lost sales. Also, not having effective security measures in place may give customers the impression that their valuable financial data can be compromised. Therefore, having tools available to prevent web theft and dropped transactions can boost revenues.

This entry was posted by Retail Pro on Friday, December 28th, 2012 at 11:14 am .