This holiday season will be jolly not just for consumers, but for online retailers as well. Research has found that shoppers are increasingly went online to buy items and gifts, a purchasing trend expected to continue into next year.

According to a recent study by comScore, between November 1 and December 15, American consumers have spent approximately $35 billion online. Internet Retailer reports that this represents a 12.9 percent year-over-year increase, as shoppers purchased $31 billion worth of products during the same time last year. The research also looked at the week of December 10 to 16, and found that $7 billion was spent online, a 12 percent jump from the same time last year.

The official start to the holiday shopping season was successful for web retailers, as Cyber Monday brought in strong sales for businesses. The Wall Street Journal reports that consumers spent more than $1 billion throughout the day, making it the largest day ever for online retail sales.

This entry was posted by Retail Pro on Thursday, December 27th, 2012 at 5:56 am .