With the coming new year, retailers are wrapping up their 2012 operations and turning their attention to how they can succeed in 2013. Focusing on customers and what they are looking for in terms of retail shopping experiences can give businesses the boost they need to keep thing running smoothly over the next 12 months.

For retailers looking for ways to keep shoppers happy in 2013, Inside Retailing offers some suggestions. For example, the source writes that sales associates should be personable and try to connect with customers in a more engaging way, instead of offering scripted communications. Developing ways to stand out from competition by providing distinctive products and services is another method that can be used to draw in consumers.

The source also notes that constantly revisiting management and operations strategies for marketing and customer service can help retailers pinpoint areas where improvement is needed. This step can also include feedback provided by shoppers, as this give companies more insight into what is wanted and how they can offer these elements. In the end, making transactions and browsing easy, both on- and offline, can keep customers coming back.

This entry was posted by Retail Pro on Thursday, December 27th, 2012 at 3:51 am .