Retailers cater to consumers’ senses to draw them in
Everyone knows when the holiday season is here – the smells of fresh-baked cookies and fir trees waft through the air and themed music is constantly playing. Retailers are using these tactics to bring in consumers to their stores, hoping it will give their revenues a boost.
Besides using attractive store displays and decorations, many businesses are trying to put shoppers in the holiday mood by playing popular themed songs and making sure the smells of live fir trees is apparent in their storefronts, reports the Raleigh News & Observer. By using these strategies, merchants are hoping to influence their customers' purchasing habits and how long they stay in stores. Additionally, they want to improve the overall experience as well.
"We're trying to make it a magical experience; when you walk in it really puts you in the Christmas mood," said Charles Vaughan, manager Durham, North Carolina-based Morgan Imports. "When you target all of the senses, you are really able to get that 'wow' feeling."
Retailers are also turning to timely discounts and offerings to draw in consumers, according to The Associated Press. This includes layaway options, extended open hours, and free shipping to customers' homes.
