As consumers increasingly go online to search for and purchase items, retailers in the United Kingdom are taking note and are implementing ecommerce options for customers. Internet shopping is at the top of businesses' lists for the coming year, as they look to capitalize on sales opportunities and increase patron satisfaction.

Econsultancy reports that a study by SLI Systems revealed that 60 percent of retailers are concerned with boosting online sales conversions, and 55 percent want to drive more traffic to their sites. To help achieve these ecommerce goals in 2013, 22 percent of merchants will focus on improving their site search functionality, while 15 percent will work on making mobile commerce options more secure and accessible. Fourteen percent plan to update or change their current ecommerce platforms in the hope of driving web retail sales.

The importance of online sales is not lost on UK retailers, as a research from the Office for National Statistics found that ecommerce has jumped by 40 percent year-over-year. Out-Law.com reports that in 2011, web purchases brought in £21.4 billion ($34.7 billion) for businesses. Just one year before, that amount stood at £15.2 billion ($24.7 billion).

This entry was posted by Retail Pro on Thursday, December 20th, 2012 at 5:30 am .