Although Black Friday and Cyber Monday have turned out to be the biggest days for online shopping, today, which is known as Green Monday, may give these previous days a run for their money. Coined in 2007, Green Monday is the second Monday in December and has been one of the top day for ecommerce purchases from retailers over the past few years.

Although Green Monday certainly doesn't receive as much attention as other shopping days, both from consumers and retailers, this year it is expected that online retail sales will reach more than $1 billion throughout the day, according to TIME magazine. Last year, more than $1.13 billion was spent through the internet on Green Monday. For 2012, Adobe Digital Marketing estimates a 7 percent increase from 2011's amounts. It is also anticipated that Green Monday will garner more attention in the coming years, as consumers take the internet to purchase items and gifts for the approaching holidays.

Daily Deal Media reports shoppers won't be using just their computers to buy retail products during the day. Smartphones and tablets may turn out to be the preferred devices for purchasing, as consumers are able to browse and buy goods from companies through the technology. Retailers are also stepping up their mobile efforts, writes the news source, by offering optimized websites and deals for device-using customers.

This entry was posted by Retail Pro on Monday, December 10th, 2012 at 11:19 am .