One aspect that many retailers focus on is keeping customers coming back into their stores. With the rise of ecommerce, these retention strategies are becoming increasingly important, as businesses are looking to drive their internet sales along with the revenues at their brick-and mortar locations.

According to The E-commerce Report, nearly three-quarters of retailers surveyed said they believe that their customers' experiences on their retail sites can influence whether or not their internet shoppers will return. Companies are using many methods to keep these consumers coming back, with 48 percent saying they offer product bundles and packages that are timely and relevant. Thirty-five percent are doing more in-depth research, by analyzing the cross-channel behaviors of their customers and then providing targeted messages to these shoppers.

These strategies among retailers are expected to continue, especially as ecommerce steadily increases. Internet Retailer reports that according to a recent study by comScore, online retail sales rose by 15.4 percent during the third quarter, in comparison to the same time last year. This accounts for $41.9 billion, up from the $36.3 billion that was spent in 2011's third quarter.

This entry was posted by Retail Pro on Wednesday, November 21st, 2012 at 4:07 am .