American consumers will not only be spreading their holiday cheer to their families and loved ones this holiday season. Retailers should anticipate to see more optimism among shoppers over the coming months, as people begin buying gifts and increase their purchasing amounts from last year.

According to a recent study by Deloitte, approximately half of the consumers surveyed stated they believe the economy will improve within the next year, which is giving them more confidence financially. This could result in a strong holiday shopping season and increased revenues for retailers. Additionally, the research also revealed that only 33 percent of customers said they are going to spend less this holiday season than they did last year. This is the lowest level the figure has been as since 2006. The study's authors said that even though the upcoming presidential election and continuing economic uncertainty are still on the minds of Americans, the next few months will be strong in terms of retail shopping.

This positive news comes after the National Retail Federation (NRF) released a report stating that the organizations expects to see a 4.1 percent increase in holiday sales this year, up from 2011' totals. The NRF estimates that retail purchases will reach $586.1 billion during the season.

This entry was posted by Retail Pro on Friday, October 26th, 2012 at 5:44 am .