Retailers are looking for a sign that this year's holiday shopping season will be strong, and industry experts are saying the solid back-to-school sales are an indication that the next few months will see an increase in retail sales as consumers hit the stores to buy items and gifts.

According to recent research from the Great American Group, in August, shoppers increased their apparel and footwear purchasing to prepare for the back-to-school season, as many retailers reported strong sales throughout the month. Although September's retail sales were not as high as the previous month's, the study states that the totals were strong and met the expectations of retailers and economists. Great American Group reports that the successful back-to-school season could mean good news for retail holiday sales, but there are still many concerns on the minds of consumers which could impact the numbers, including increased food costs and fluctuating gas prices.

Despite the drop in retail sales for September, many industry experts have confidence for the coming months, reports The Day. For August, retailers saw a 6 percent increase in sales. That number rose only by 3.9 percent for September, but analysts are stating that the consistent growth is expected to carry over into this holiday season.

This entry was posted by Retail Pro on Tuesday, October 23rd, 2012 at 1:39 am .