Every year has new trends and elements that retailers need to be aware of when preparing for the rush of holiday customers, and this year is no different. Research has found that online sales, comparison shopping and the use of mobile devices in stores will be significant components of this year's holiday season.

Chain Store Age reports that a recent survey by Booz & Co found nearly three-quarters of consumers stated that they anticipate finding effective discounts and deals this year when purchasing holiday gifts. More than half of respondents, 53 percent, said they are eagerly looking forward to the season. This is a significant increase from the 45 percent who stated the same in 2011.

"While technology enhancements and economic uncertainty will both impact this holiday season, there is a dose of optimism compared to 2011, as people shop with a value-seeking mindset," said Booz & Co chief retail strategist Thom Blischok.

According to a report released by Pitney Bowes, online shopping will be a large factor in holiday sales this year, Independent Retailer reports. Ecommerce retailers need to be prepared to streamline the internet shopping and purchasing process for customers, or risk losing out on valuable business. Additionally, using multiple channels to interact with and communicate with consumers can lead to many benefits in the form of higher satisfaction and retention.

This entry was posted by Retail Pro on Tuesday, October 16th, 2012 at 1:26 am .