Although it is still a few months away, retailers are already gearing up for the holiday shopping season. As economic conditions continue to improve and consumers steadily regain confidence, retailers are looking forward to the rush of shoppers that will visit their stores and websites to purchase gifts over the next few months.

Retailing Today cites a study by Booz & Company which found that there are several customer purchasing trends that are expected to impact retailers this year. Consumer are more optimistic about the holiday season this year, and 51 percent of those surveyed said economic survival was a great reason for celebrating this year. Nearly three-quarters anticipate that they will find great deals when shopping, which is an increase from last year's 62 percent who said the same thing.

"While technology enhancements and economic uncertainty will both impact this holiday season, there is a dose of optimism compared to 2011, as people shop with a value-seeking mindset," said Thom Blischok, chief retail strategist for Booz & Co.

Retailers across the country have already started putting out holiday displays and sticking their shelves with merchandise, reports The Register Guard. Promotions have already been launched, and some larger retailers, such as Walmart and Toys R Us, are bringing back layaway options for cash-conscious consumers.

This entry was posted by Retail Pro on Tuesday, September 25th, 2012 at 1:45 am .