Many UK retailers missing mobile components
For the British fashion industry, each year there are many innovations and creative efforts put forth that produce amazing results for retailers. However, one aspect they seem to be skipping on is mobile. Recent research has found that a large amount of fashion retailers do not currently have a website optimized for mobile devices. For these and other merchants, it is essential for them to go mobile as that is where consumers are going.
According to BizReport, a study by OnePoll revealed that 84 percent of fashion retailers surveyed do not have a mobile website available. This number is shocking, as 90 percent of respondents surveyed stated they believe that mobile shopping is essential to operations. There are several reasons as to why these retailers are failing to integrate mobile sites. Many said the high associated costs are the main challenge, while others think the effort would be too time consuming. Whatever the reason, the study's authors argue that steps must be taken by these fashion merchants to adopt a mobile site or they could lose out to competition, reports the source.
Many retailers around the world are being encouraged to embrace mobile platforms. The Wall Street Journal writes that a paper from investment bank GP Bullhound recommends that merchants integrate mobile systems to accommodate a larger range of consumers. If not, these businesses can suffer by not being provided with sales opportunities.
