Internet retail sales continue to increase for merchants
The internet has become a valuable tool in today's world. It has also helped retailers and changed the commercial landscape, as consumers are increasingly going online to purchase services and goods. While shoppers still like to visit brick-and-mortar locations, the internet provides more convenience and sometimes faster transactions. Additionally, retailers that offer products online can see boosts in sales as they are now able to reach a wider range of consumers.
Small and midsize retailers get August boost
Internet Retailer reports that online sales for small and midsize retailers throughout August rose by 6 percent from the same time last year, according to a study by an industry software firm. This highlights the growing number of customers who are purchasing products and services online. These merchants also saw higher sales per order since the past year, with the average order size rising by 4.19 percent.
Among the small and midsize retailers that saw the most growth of internet sales since August of last year were booksellers and sporting good companies, the study found. Book retailers increased by 20 percent from the same time in 2011, and sporting goods merchants grew by 32 percent.
Retail web sales are up for many retailers across the country. A recently released report by comScore found that for the second quarter, the total amount reached $43.2 billion, or a 15 percent rise from the same quarter last year. This represents a steady increase of online purchasing over the past five years.
Discounts can easily boost online sales
For retailers looking to increase their internet sales, there may be hope with discounts. A study by GroupM Next discovered that consumers are willing to leave brick-and-mortar locations if a discount of 2.5 percent or more is offered online for products. Of the customers surveyed, 45 percent stated they would be willing to purchase items on the web for a small discount.
The amount of shoppers going online rises the higher the discount is, states the report. Approximately 60 percent of respondents said they would leave stores and use the internet to purchase products if the discounts are at least 5 percent.
"Consumers have shifted their path to purchase to include the store as a step but not necessarily the final step, and this will likely continue to increase over time," said GroupM Next CEO Chris Copeland.
