Global retailers see success from Fashion’s Night Out
Retailers and shoppers throughout the world took part in 2012's Fashion's Night Out, which was held in more than 500 cities, including New York City, Paris and Sydney. The annual event allows stores and designers showcase their latest merchandise and increase sales, as they offer discounts for consumers.
According to The Huffington Post, retailers who participated were looking forward to the night-long affair, as they expected it to significantly boost sales and bring more customers into their stores. Although the total amounts for the event are not yet available, the numbers from 2011 were positive and merchants were hoping to surpass them this year. The source states that with the improving economy and successful summer sales, this year's Fashion's Night Out is anticipated to especially benefit the stores that participated.
"What happens is there's a big bump in the stores the following week or 10 days after that," said George Fertitta, head of New York City's tourism organization NYC & Company. "People go and they see … and then they go back to the stores and buy what they want the next day."
This is the fourth year that Fashion's Night Out has been held, and each year more cities encourage their retailers to open their doors for local customers.
