Although recent numbers from retailers have been mostly positive in regards to back-to-school shopping, some consumers are still not finished buying everything on their lists, even though schools are back in session.

The New York Times reports that many parents are waiting to complete their shopping after classes begin so that their children can see what clothing trends will be popular this year. Instead of potentially buying items that might be not be considered cool, students want to wait to see what everyone is wearing so that they can then go out and purchase new clothes. Many retailers are trying to handle the late shopping by putting merchandise on shelves later than normal and extending back-to-school sales. However, some retailers told the source that shopping for the season has been better than the past couple of years and they expect it to stay steady even after school begins.

Online retailing has seen an increase in the amount of back-to-school shopping as consumers are increasingly using their smartphones and tablets to browse for and purchase items. Research by the National Retail Federation found that nearly 70 percent of shoppers will use their devices to buy back-to-school products.

This entry was posted by Retail Pro on Tuesday, August 28th, 2012 at 1:52 am .