Microsoft to boost retail sales with Windows 8 release
With the impending release of Windows 8, Microsoft is reportedly looking to advance its retail footprint. According to NBC News, the computer company is expanding its reach in the retail industry in an effort to compete with the iOS and Android mobile operating systems.
"They’ve got to give customers a reason to go out there and upgrade," senior analyst for MKM Partners LLC, Israel Hernadez, told the news network.
Tech media website,The Verge, reports that recent job ads are indicating that Microsoft plans to open pop-up stores in major markets such as San Francisco and New York City. These stores would serve as a showcase for the company’s new Surface tablet as well as the new smartphone operating system.
Microsoft had previously announced that it would only sell the Surface tablets through brick-and-mortar stores and online outlets, but the company is reportedly looking to cash in on the holiday shopping season.
While the Surface tablet and the Windows 8 operating system might seem like a step in the right direction, Hernandez doesn’t believe the "limited time offer" approach is going to work. "I think they’ve got a lot of work to do in terms of convincing consumers," he told NBC news.
As Microsoft begins the release of these new products, it could see a spike in sales. In order to help with inventory and store merchandising, Microsoft could benefit from the Point of Sale software offered by Retail Pro.
