Just like with most things, gift cards seem to be going the way of mobile. Many retailers are increasingly offering these types of digital programs for mobile shoppers, as it can increase customer satisfaction and loyalty while bringing in more revenue.

Internet Retailer reports that recent research from Aberdeen Group found that 61 percent of retailers surveyed said they plan to provide mobile gift cards as an option for their mobile-conscious consumers. These programs can work by providing links via text message or email for customers through which they can access downloadable codes that can be used in the store. Of the retailers surveyed, 51 percent stated the main reason for providing gift cards through mobile was convenience, and 42 percent said they offer them because they are available for shoppers to use anywhere and at anytime.

According to the National Retail Federation, the trend of mobile gift cards among retailers has increased significantly over the past few years, reports Retail Technology. Additionally, more consumers are purchasing gift cards for a variety of reasons, not just for the holiday season or other special events. Research by First Data revealed that gift cards are being reloaded more, with $211 being the average price put on them in 2011, up from 2010's average of $161.

This entry was posted by Retail Pro on Tuesday, August 7th, 2012 at 10:57 am .