JC Penney reveals new store design
On Tuesday, CNBC was given a tour of the new JC Penney store design. The retail giant has been in the news lately after announcing it would no longer be offering coupons to its customers. JC Penney is now offering a complete overhaul of its pricing to give customers the lowest prices daily.
Although JC Penney saw a small bump in the market since the announcement of its new store design, the retailer’s stock price has gone down by up to 50 percent since February. But the stock price isn’t what concerns CEO Ron Johnson. “We’re just trying to retrain our customers and do a lot of good work,” he told the news network.
Johnson began his retail career at Target and helped to launch Apple’s retail stores. JC Penney is rebranding with a new spokesperson, a new logo and new pricing to keep its items priced up to 40 percent lower.
“We want customers to shop on their terms, not ours,” Johnson told Forbes. “By setting our store monthly and maintaining our best prices for an entire month, we feel confident that customers will love shopping when it is convenient for them, rather than when it is expedient for us
As JC Penney continues to revamp its image, the retailer could improve customer service relations with the POS software solutions offered by Retail Pro.
