Maximizing user experience can be a pain. When retailers are operating an ecommerce website, they need to account for shoppers browsing through a number of platforms and technology, ranging from smartphones to different internet browsers. This also creates more work for design teams, which adds additional expenses to operating an ecommerce platform.

Kogan, an Australian technology retailer, has come up with an interesting solution to that problem. The retail brand recently decided to begin leveraging an additional tax for users still browsing with antiquated software, such as Internet Explorer 7.

"Internet Explorer 7 has long since passed its use-by date," Ruslan Kogan, CEO and founder of the ecommerce site, told News.com.au. "It’s a constant source of frustration for our web guys and we're sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for."

Kogan believes he is doing customers a favor by encouraging them to upgrade to browsers that provide a better shopping experience.

While Kogan's move may be extreme, it highlights how much time and energy retailers should be investing into making the best user experience. Often times, business owners create a single site – given the sheer number of web-browsing platforms, that isn't enough anymore.

This entry was posted by Retail Pro on Friday, June 22nd, 2012 at 10:07 am .