Retailers entering foreign markets will want to brush up on legal, social expectations
An increasing number of companies are globalizing their retail operations, making their first stop the European Union.
A recent ecommerce summit held in Barcelona, Spain, offered retailers a number of tips to take into consideration before entering the EU marketplace, especially in light of recent economic troubles in the region, Fibre2Fashion reports.
Regardless, retailers will want to get familiar with country-specific consumer laws, understand how their point-of-sale systems may need to be tailored and learn what the specific customs-related rules are, the source notes.
Each nation also has specific preferences and points of value when it comes to shopping as well. For example, French Ecommerce Association director Marc Lolivier explained that for his nation, language is key. The French, he explained, are unlikely to struggle with a website in another language or poorly translated French.
While U.S. retailers will need to get familiar with their target nation's laws, they may also want to seek expert advice for handling U.S. taxes and regulations.
