American Eagle Outfitters joins Shopkick craze
Shopkick, a mobile check-in service, has recently taken off with a variety of retailers. American Eagle Outfitters is the latest merchant to roll out expanded support for the initiative at stores nationwide.
Shopkick will automatically check shoppers into retail locations when they enter the store, enabling brands to use it as a pseudo customer loyalty program. American Eagle will leverage the program as a part of its existing rewards program, converting Shopkick "kicks" into AEReward points. All customers need to do is visit the store with their smartphones on hand.
"The American Eagle Outfitters customer is a barometer for the next generation of shoppers; they use their mobile phones to help them shop, they're tech savvy and social," said Doug Galen, chief revenue officer of Shopkick. "As one of Shopkick's first partners, AEO has demonstrated an early commitment to providing real value to customers through mobile."
Target also recently expanded its Shopkick initiative. The company previously tested the program in a few key markets and after witnessing the success of the initiative, decided to roll it out to its 1,700 stores nationwide.
