Walmart has forever changed how consumers will think about online shopping by becoming the first retailer to offer web consumers a way to pay with cash, RetailingToday reports.

The overwhelming majority of Walmart's point-of-sale transactions are conducted using cash, so the retailer decided to extend that option online. Upon selecting the "pay with cash" option, shoppers will be prompted to print a receipt. They can then bring that receipt into a store within 48 hours and pay with cash at a register. The item can be picked up in-store, shipped to the location or sent to the consumer at home.

As the news source notes, Walmart is the first brand to embrace this payment method, allowing customers without credit cards or other ways to pay online to still shop through the web. Moreover, given the number of customers paying with cash at the retailer, this course of action seems like a no-brainer.

Retailers are always looking for ways to evolve their store processes. Innovative approaches, such as Walmart's online "pay with cash" strategy, seems like an ideal one for its business model and target audience.

This entry was posted by Retail Pro on Friday, April 27th, 2012 at 11:14 am .