Online retailers need to do a better job with returns and exchanges
Despite more customers buying products online, many retail merchants still have archaic and inaccessible return policies for internet purchasers. Continue reading
Monthly Archives: January 2012
Top retailers reach all-time high in promotional email marketing in 2011
Retailers are re-evaluating store operations to determine ways to improve sales and revenue. Continue reading
Customers use mobile devices to browse competitors’ prices while in-store
Smartphones can be retailers’ best friends, enabling consumers to find their stores when they aren’t at home or secure discounts that encourage them to make purchases. Continue reading
Economist: Retailers will have opportunity in 2012, but growth will be slow
While many retail brands broke sales records over the 2011 holiday season, some merchants found November and December promotions ended up hurting their bottom line. Continue reading
Information overload: 86 percent of shoppers hate registering for ecommerce accounts
Ecommerce merchants that require shoppers to register new accounts in order to complete a transaction are annoying the majority of their visitors and may even be losing sales as a result, a new Janrain survey suggests. Continue reading
Retailers spent big on paid search to capture consumer dollars
In an effort to generate even more holiday sales, retailers spent approximately 22 percent more year-over-year on paid search advertising initiatives, according to a new report from Ignition One. Continue reading
IBM: Mobile devices played integral role this holiday season
While mobile devices still haven’t become core pillars of the shopping experience, 2011 was the year many retailers began experimenting with them. Continue reading
Holiday promotions cut into retail profits
The 2011 holiday season proved to be even bigger than the previous year, but retailer gains may have missed their potential due to incessant price-cutting strategies employed by merchants as they tried to drive more customers into stores. Continue reading
Teach employees to think like the owner
The new year is a time for store operations to review the past 12 months and determine where a retailer can and should go next. Continue reading
Could shoppers desert retailers in January and February?
As per usual, the holiday season was flush for both brick-and-mortar store operations and online retailers. Continue reading
