When shopping with a brand, customers want to know their business is appreciated. If they don't feel this way, they could easily turn to shopping with another merchant. Fortunately, personalized interactions are one tool that retailers can use to ensure their patrons feel valued, and businesses can use point of sales software solution to gather vital information that can help them make customer communications more personal.

There are many details pertaining to consumers that merchants can gather, but without the ability to store, access and analyze this data, how can businesses ensure they are effectively leveraging this information to boost personalization initiatives? This is where point of sale software can help. Retail Leader noted that this technology not only processes payments, but it collects a variety of customer data, including gender, age, geographic location, products bought, preferred shopping and communication channels and much more.

With this information in their possession, merchants can then look at the data to determine what future products would appeal to patrons and send them relevant offerings based upon these details. Additionally, interacting with customers through their preferred channels provides businesses with the opportunity to increase engagement and, ultimately, their revenues.

This entry was posted by Retail Pro on Monday, July 1st, 2013 at 3:18 am .