In Europe, there are a variety of different languages, cultures, traditions and more that come from the many countries located throughout the continent. And it seems as though these nations vary on another factor – ecommerce. Retailers in several European nations are seeing more success with the web platforms that merchants located in other regions.

Internet Retailer reported that unlike the United States, where businesses can develop their online shopping options to fit the needs of all Americans, those in Europe have to deal with the different wants and needs of consumers living in various countries if they hope to boost their sales.

"Europe is a loose collection of collaborating countries with different languages, laws, customer behaviors, cultures, payment preferences and currencies," Forrester Research Inc. Principal Analyst Martin Gill told the source. "There are big windows of opportunity for any online retailer that can bridge these gaps and develop universal e-commerce."

For European merchants that want to accommodate consumers in their own region and those in other nations, POS solutions and retail management software can give companies the tools they need to retain customer and build loyalty.

This entry was posted by Retail Pro on Monday, June 17th, 2013 at 9:39 am .