When it comes to managing both brick-and-mortar locations and online platforms, merchants deal with a variety of daily tasks, such as overseeing revenues, ensuring great customer service and keeping inventory under control. A new element has thrown itself into the mix – mobile technology. As consumers use their smartphones and tablets for shopping purposes, businesses will need to adopt solutions that fit patrons' needs. This is certainly easy to do with the right tools.

Internet Retailer cited several industry experts who gave their opinion on the state of mobile within the retail sector. All of these professionals asserted that smartphones and tablets are here to stay, and if companies want to reach device-carrying customers, they need to make the move now to develop mobile strategies.

"If you don't have your website tuned for mobile devices you are missing major sales opportunities," said Gial Fulgoni, chairman of comScore. "Consumers are not only using these devices to get information whenever and wherever they want, but also but also to buy."

Many retailers have already adopted mobile systems and are seeing great success, Digiday reported. These brands include Target, Walmart and Ikea. However, merchants of all sizes can benefit from mobile technology through increased sales and higher customer retention.

This entry was posted by Retail Pro on Thursday, June 13th, 2013 at 5:24 am .