Balancing marketing technologies and the bottom line
Shifting technology and marketing strategies are changing the way companies approach retail merchandising, as well as the speed and timeliness with which they do so.
In a recent interview for the website Small Business Trends, senior vice president of marketing at Desk.com Matt Trifiro explained how mobile technology is changing customer service strategies and relations.
"Mobile has completely revolutionized our relationship to the internet and similarly our relationship to companies," Trifiro explains. "When I had a good or bad customer service experience, chances are, the device that is nearest me is going to be my mobile phone. The easiest thing to do was to Tweet, and I've done that."
To prevent consumer from harnessing this technology to vent, Trifero suggests that companies identify the tools that will help them manage the technologies more effectively and efficiently.
Companies, he explains, don't need to hire separate social media, email and customer service experts in all cases. If companies choose their social networks and employees wisely, they can take care of consumer needs without breaking the bank.
